7 Mental Blocks to Export Success

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Everything first begins in mind. If something, like our export sale, doesn't go well, it is probable that the problem lies down in the way of our thinking. After all, it is the real source for everything that is happening to us. Therefore, even a slight improvement in the way of thinking or removal of a mental block can advance our business significantly as well as our life.

Mental blocks don't always come across like a threat or even a problem. They may seem pretty innocent approaches to the issues. However, they can also be the real cause for the problem in the first place. I frequently notice wannabe exporters having some kind of mental blocks. Below I have listed 7 kinds of them.

#1 Expecting good results in a short time

Failing to understand the nature of B2B sales might be a reason for such an expectation. In fact, stabilizing good export revenue has never been a one day job. It is a pretty long run. It requires a lot of things including long-term thinking and planning.

#2 Not investing in marketing

Marketing is a way of communication with your customers. When it is done well, it brings tons of opportunities for growth. While there is such a fierce competition everywhere, it is a kind of naïve though to expect that your customers will find you by themselves and buy from you without needing your communication efforts.

#3 Neglecting marketing when sales are satisfactory enough

Marketing should not stop to perform when an acceptable level of sales is reached. Show always must go on. You are very close to the bottom point even when you are at the peak. 

#4 "Everyone can do it"

You can replace a printer with another one and most probably no one in the office will even notice. However, some people who execute the job will be very difficult to replace when they leave. Failing to accept human factor may ruin your entire business.

#5 Confusing who brings success to your business

​Not customers, but the people in your team bring success to your business. Richard Branson said it well: "Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients."

#6 "They are already our customers"

Wrong! They are everybody's customers. You don't own customers. Probably they own you.

#7 Not bothering to invent and innovate

Unwillingness to invent and innovate implies a lack of vision and passion. No company can live long in international markets without having those 2 important attributes.

Do you know any other mental blocks to add this list? Let us know by commenting below. 

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Comments (2)

  1. Adrian Allen

You can add "not investing in good quality market research" Too many companies view research as a cost on their business and many also believe that they have a product that everybody will want.
You can also add " Lazy attitude" Too many companies...

You can add "not investing in good quality market research" Too many companies view research as a cost on their business and many also believe that they have a product that everybody will want.
You can also add " Lazy attitude" Too many companies want export business without doing any work to get it. When they fail they invariably blame the market when really they should look at their own attitude

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  1. Zafer Yilmaz    Adrian Allen

Thank you very much for your kind comment, Adrian.
Yes, you are right. Good quality market research is a life-saver and a valuable asset for the company. Business people should not fail to appreciate it.
"Lazy attitude" is also worth to be...

Thank you very much for your kind comment, Adrian.
Yes, you are right. Good quality market research is a life-saver and a valuable asset for the company. Business people should not fail to appreciate it.
"Lazy attitude" is also worth to be included in the list.

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