Zafer Yilmaz is founder of Bizbey. He has a professional background in international trade and marketing with 10+ years of practical experience in the field of export, import, marketing, sourcing and business development. Yilmaz currently lives in Istanbul and helps SMEs grow their business. You can connect him on bizbey.com/network

7 Mental Blocks to Export Success

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Everything first begins in mind. If something, like our export sale, doesn't go well, it is probable that the problem lies down in the way of our thinking. After all, it is the real source for everything that is happening to us. Therefore, even a slight improvement in the way of thinking or removal of a mental block can advance our business significantly as well as our life.

Mental blocks don't always come across like a threat or even a problem. They may seem pretty innocent approaches to the issues. However, they can also be the real cause for the problem in the first place. I frequently notice wannabe exporters having some kind of mental blocks. Below I have listed 7 kinds of them.
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The Importance of Being Listed in Online Business Directories

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In respect of doing marketing and advertising, well-established giant companies have huge resources while small and medium-sized enterprises work with small budgets. But, as the world is now online, even with small budgets we can create miracles. In this respect, one of the most important resources that SMEs can use is online business directories -in other words, company directories or business networks. Many of them are very good marketing platforms with great tools. They are especially powerful in B2B field. Let's see together why being listed in company directories is important for export companies and small businesses.
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Netpak Ambalaj Provides Solution to a Global Problem with Eco-friendly Bags Manufacturing

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Plastic bags are so cheap that they are widely used and generously distributed by shops to their customers free of charge. In many cases, consumers take those plastic shopping bags with no cost, use them and almost at the same day, throw them as trash. However, as consumers, we actually face with a horrible cost that we think we don't pay.
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Ender Baklava Introduces Traditional Turkish Desserts to the World

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Baklava has a special place among Turkish desserts. Baklava is also one of the most famous and popular desserts in the world. Turkish, Balkan, Caucasus, Middle Asian and Middle Eastern kitchens were areas where this king of the desserts ruled for centuries. Although the history of baklava is not well recorded, it is assumed that its current admirable form was developed in the imperial kitchens of the Topkapi Palace in Istanbul during Ottoman reign. Despite this fact and Turkic origin of the word, today many nations claim that they invented the baklava.
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A Road Map for Export Success

A Road Map for Export Success

​Here is a simple road map for your company's export success.

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Estonia as a Magnet for Investors and Entrepreneurs

Estonia as a Magnet for Investors and Entrepreneurs

​In a fast-changing world economy, investors and entrepreneurs are always seeking new lands of opportunities for their business adventures. I wanted to take a look at Estonia if it is such a place.

Indrek Pällo, who is currently Head of the Estonian Investment Agency, kindly gave answers to my questions on investment and business opportunities in Estonia. In this short interview via email, we also discussed about e-Residency which many of you might find interesting. Happy reading!

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Building a Bridge between Brazil and Turkey

Building a Bridge between Brazil and Turkey

​I love Latin American countries and their people and encourage companies to do business there. Starting or doing a business in a foreign land might be intimidating as it brings risks. Thankfully, there are some facilitator organizations who provide help on this. I made an interview with someone from such an organization. Beatriz Fonseca, who is the president of the Brazilian Turkish Chamber of Commerce, Tourism and Culture, kindly answered my questions on Brazil-Turkey relations. Happy reading!

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Interview with a Chocolate Journalist

Interview with a Chocolate Journalist

​If there is another thing as enjoyable as eating chocolate, it is talking about chocolate. As I don't know much about real chocolate, I had to choose second option first. So, I wanted to make an interview with an expert chocolate blogger about chocolate and chocolate business. Sharon Terenzi from The Chocolate Journalist generously accepted my interview request and gave great answers on my questions. I really enjoyed this interview and I hope you will also enjoy it. Happy reading!

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A Wine Expert with a Dionysian Impulse

A Wine Expert with a Dionysian Impulse

​Finding your passion in life is a real treasure. Some people achieve this. They find passion, love and fun even in their business fields or they simply turn their passion into a successful career. I must confess that I secretly envy them. 

I interviewed such a person, Şeyma Baş Kaben who is a successful wine expert, about wine and wine business. Happy reading!

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Questions to Ask When Conducting Market Research for Export Business

Questions to Ask When Conducting Market Research for Export Business

​Market research is very crucial for a successful export planning. It is not a one-off thing. In a changing world, it is a constant process of collecting information about markets. And sometimes, it looks like a kind of detective work. You should ask right questions, collect as much relevant information as possible and eventually, bring together all clues in order to understand the market. 

I have listed some questions which one could use in conducting a market research for export business.

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Interview with Antonio José Casas about Spanish Wine

Interview with Antonio José Casas about Spanish Wine

​Antonio José Casas is currenly Export and Marketing Manager at Vinispana, S. Coop. I am very glad that he generously accepted my interview request. I love to interact with such people who have great personality. Here is our interview.

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How to Find International Customers

How to Find International Customers

Finding potential customers is one of the first things to do in export marketing. Basically there are two ways to accomplish this. First, you find them. Second, you let them find you. Therefore, following list will also include ways to be found by customers who are in search of suppliers.

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The Most Important Quality of a Successful Speaker

The Most Important Quality of a Successful Speaker

​In this blog post I will focus on a very important quality of a successful speaker. Draft version of this article was originally written as a speech a few years ago. It was my second speech in Istanbul Toastmasters Club. 

Among our friends or in clubs like Toastmasters, we deliver our speeches in a very secure and friendly environment. We will get applause or approval in any circumstances. But outside, we can meet very cruel audience. Indeed, they can be very cruel. If they feel that you are not secure or you are not confident or you do not believe in what you are saying, you might have trouble with them.

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Market Players for Merchant Bar in Marmara Region of Turkey - Part I

Market Players for Merchant Bar in Marmara Region of Turkey - Part I

​A few years ago, when I was working in the field of steel industry, I had taken many notes on Turkish steel market. I think that it is time to write down some of those notes which might interest international steel traders.

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What are Your Favorite Quotes?

What are Your Favorite Quotes?

​Perhaps you have already decided your life goals and you know where you are going. You are a person with dreams to follow. However, maybe some times, you don't have the necessary enthusiasm to fulfill your dreams. You are frustrated with obstacles on your way or because of people around you. Your motivation goes down. You find yourself stuck in self-doubt, procrastination, lack of passion, and all other bad habits.

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Economic Crisis for Those Who Don’t Know How to Sell

Economic Crisis for Those Who Don’t Know How to Sell

“Depressions, recessions, don’t matter. There’s $15 trillion in the (US) economy. You’re allowed a piece of it.” - James Altucher

“What does not destroy me, makes me stronger.” - Friedrich Nietzsche

Do you think it is the right attitude to place blame on the global financial crisis for your company’s bad export performance? Think again.

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Buying from Turkey

Buying from Turkey

In the case of purchasing from Turkey, after a little research most probably you will find manifold manufacturers and suppliers for the product you are looking for. However, I believe that what matters most is to choose the right manufacturer or supplier for you. This is the key point which will define the success of your business interaction.

In this blog post I am going to present some tips on purchasing from Turkey.

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The Magic of First Impressions

The Magic of First Impressions

Is that surprising for you to know that some people around you, who actually don’t know you well, even people who didn’t talk to you once, have a strong opinion of you in terms of who you are? Maybe you noticed or not, but people do this every day.

There is a very good book about this topic I can highly recommend. It’s called “First Impressions”, written by Ann Demarais and Valerie White. This book gives a clear understanding about this human behavior. I will now share with you some key points from this book together with my comments on the topic.

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