Zafer Yilmaz is founder of and DTN. After working as an international trade professional in the private sector for years, he established those B2B platforms to share his knowledge and experience as well as creating business opportunities for SMEs. Yilmaz currently lives in Istanbul and helps SMEs transform into export heroes through his ...B2B portals and various services he provides including writing, speaking, training, consultancy and coaching. More

The Magic of First Impressions

The Magic of First Impressions

Is that surprising for you to know that some people around you, who actually don’t know you well, even people who didn’t talk to you once, have a strong opinion of you in terms of who you are? Maybe you noticed or not, but people do this every day.

There is a very good book about this topic I can highly recommend. It’s called “First Impressions”, written by Ann Demarais and Valerie White. This book gives a clear understanding about this human behavior. I will now share with you some key points from this book together with my comments on the topic.

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