With the increasing of the international business activities, the intensified competition have emerged at the international market environments and as a result of this reason, there are some modifications have been seen at international marketing strategies. Also, political risks which can be appeared at macro environment, especially, may play the main role on these modifications.
The companies which apply marketing activities at international market environments have to be aware of political risks beside economic, social, cultural and technological risks, because, political risks can affect directly or indirectly the factors which drives the international trade, from the customers' purchasing decisions to the companies' positioning decisions into the market environments.
Finding potential customers is one of the first things to do in export marketing. Basically there are two ways to accomplish this. First, you find them. Second, you let them find you. Therefore, following list will also include ways to be found by customers who are in search of suppliers.
Perhaps you have already decided your life goals and you know where you are going. You are a person with dreams to follow. However, maybe some times, you don't have the necessary enthusiasm to fulfill your dreams. You are frustrated with obstacles on your way or because of people around you. Your motivation goes down. You find yourself stuck in self-doubt, procrastination, lack of passion, and all other bad habits.
“Depressions, recessions, don’t matter. There’s $15 trillion in the (US) economy. You’re allowed a piece of it.” - James Altucher
“What does not destroy me, makes me stronger.” - Friedrich Nietzsche
Do you think it is the right attitude to place blame on the global financial crisis for your company’s bad export performance? Think again.
Is that surprising for you to know that some people around you, who actually don’t know you well, even people who didn’t talk to you once, have a strong opinion of you in terms of who you are? Maybe you noticed or not, but people do this every day.
There is a very good book about this topic I can highly recommend. It’s called “First Impressions”, written by Ann Demarais and Valerie White. This book gives a clear understanding about this human behavior. I will now share with you some key points from this book together with my comments on the topic.