Baklava has a special place among Turkish desserts. Baklava is also one of the most famous and popular desserts in the world. Turkish, Balkan, Caucasus, Middle Asian and Middle Eastern kitchens were areas where this king of the desserts ruled for centuries. Although the history of baklava is not well recorded, it is assumed that its current admirable form was developed in the imperial kitchens of the Topkapi Palace in Istanbul during Ottoman reign. Despite this fact and Turkic origin of the word, today many nations claim that they invented the baklava.
I love to talk about the importance and power of cultural products. In this respect, Turkey has a lot to offer to the world. Many great tastes of Turkey can rule the hearts of the people and their cuisine around the world. Baklava is one of them. Just someone should unleash this power.
Story of Ender Baklava
Ender Baklava's first years
I recently discovered Ender Baklava
in Bursa, a company that aims to offer traditional Turkish sweet dessert pastries at its finest. I learned about them recently but they have pretty old history. They were founded in 1947 by Necmettin Usluy, cousin of Hacı Mecit who was the first confectioner of Bursa. The dessert production and sales sustained for years were passed on to his daughter Nezahat Didinen, upon the retirement of Necmettin Usluy. When it comes to these days, on the way of becoming a company with a good reputation, father Behzet Didinen and his sons, Serhat, Serdar and Serkan Didinen brothers have worked hard together with passion. In addition to the first shop on Yesil Cadde where their story began, they opened several branches in Bursa such as Bademli branch in 1999, Gecit branch in 2002, Ozluce branch in 2014 and Nilufer Kristal Park branch in 2016. Besides establishing new branches, Ender Baklava is also on their way to introduce their products and services to more people through franchising.
Export is a New Goal
Going global by exporting their products to abroad is also in the vision of Ender Baklava which makes production in hygienic conditions while keeping input material quality high and product range rich. With this new goal in mind, they are awarded several internationally recognized certificates like ISO 9001, a standard for quality management system; ISO 18001, an internationally applied British Standard for occupational health and safety management systems; and ISO 22000, a standard for food safety management system. Further, they obtained the Halal Food Certificate and GMP Certificate which ensures the integrity of food manufacturing process as well as compliance with food safety regulations.
Export and growth are main goals in the vision of Ender Baklava. However they are not unnecessarily greedy about unlimited growth. They desire a well-managed growth. I was pretty glad about my visit to Ender Baklava. In short and plainly, I saw a company which works meticulously and aims for the best.