Political Risk and Its Management in International Marketing, Öztiryakiler Example

Political Risk and Its Management in International Marketing, Öztiryakiler Example

​With the increasing of the international business activities, the intensified competition have emerged at the international market environments and as a result of this reason, there are some modifications have been seen at international marketing strategies. Also, political risks which can be appeared at macro environment, especially, may play the main role on these modifications. 

The companies which apply marketing activities at international market environments have to be aware of political risks beside economic, social, cultural and technological risks, because, political risks can affect directly or indirectly the factors which drives the international trade, from the customers' purchasing decisions to the companies' positioning decisions into the market environments.

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