From the broad market perspective, high qualified and experienced traders always perceive risk as reward. There are much more ways in investing the financials of the today's markets, accompanying with this situation, there are many question marks are emerged in the investors' mind and especially decision taking process of an investor is getting much more harder than past, because an investor who expects optimal return of any financial transaction should be mentally well prepared and proactive. Therefore, risk management dimension of the markets is coming first for every investor who wants to understand the nonlinear structure of the market atmosphere.
With the increasing of the international business activities, the intensified competition have emerged at the international market environments and as a result of this reason, there are some modifications have been seen at international marketing strategies. Also, political risks which can be appeared at macro environment, especially, may play the main role on these modifications.
The companies which apply marketing activities at international market environments have to be aware of political risks beside economic, social, cultural and technological risks, because, political risks can affect directly or indirectly the factors which drives the international trade, from the customers' purchasing decisions to the companies' positioning decisions into the market environments.