The Importance of Being Listed in Online Business Directories

In respect of doing marketing and advertising, well-established giant companies have huge resources while small and medium-sized enterprises work with small budgets. But, as the world is now online, even with small budgets we can create miracles. In this respect, one of the most important resources that SMEs can use is online business directories -in other words, company directories or business networks. Many of them are very good marketing platforms with great tools. They are especially powerful in B2B field. Let's see together why being listed in company directories is important for export companies and small businesses.

#1 Meeting Point 

Global and local B2B company directories and platforms are like gold mines for exporters and importers. By means of directories, exporters can meet their potential customers, while importers can meet their prospective suppliers. It means that directories help sellers and buyers connect each other. It is of great benefit to SMEs that would like to reach global buyers and suppliers.

 #2 Marketing Automation in Action

A company page that you created on an online business directory/platform will work for you 7d/24h/365d as your customer representative. It will draw attention and a lot of qualified inquiries from all over the world. For an export company, it is of crucial importance to be found on the internet by customers who were looking for suppliers. In this case, you can quickly and easily close the deal with those motivated buyers who found you by themselves in a directory.

#3 Major Search Engines Love Directories 

Quality company directories, business networks or portals publish fresh content regularly, categorize their content methodically and optimize overall the site for users and search engines. Therefore major search engines love such sites. Joining such a quality business directory will strengthen your company's online visibility and your information on those directories will be indexed by the major search engines sometimes within minutes.

#4 Better Results Than Big Search Sites  

A well-categorized business directory with some advanced search features can bring far better search results comparing with major search engines. Therefore, they are widely used by business professionals around the world.

#5 Get Close to Relevant People 

Whether it is a directory or a portal or a network, they all may have huge targeted traffic and a user base from business-oriented people. Some users will always publish selling or buying leads on those platforms. If you are there, opportunities will be all around you.

#6 A Stage for Your Brand  

Becoming a member of prestigious directories and networks can also bring to benefits of brand awareness and reputation for your company. You can be a few steps ahead of the competition by creating a well-written profile on those sites. 

#7 Smart Way of Using Marketing Budget 

Comparing with traditional advertising and marketing methods, using company directories is a cost-effective way of realizing marketing goals. This allows all companies, even small ones which have limited resources, to join the game.


In short, becoming an active member on good company directories/platforms/portals is one of the most efficient and cost-effective ways of marketing our businesses. 

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Comments (2)

This comment was minimized by the moderator on the site

Yes, Mr. Zafer. You are right. Becoming a active member on a good networks or portals is very important to reach global markets.

Özkan Özkaya
This comment was minimized by the moderator on the site

Indeed it is, Mr. Ozkaya. Thanks for your kind comment.

Zafer Yilmaz
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