Human communities are a mixture of the past and the future. The most important factor that sustains this integrity is the culture which is sustainable. Organizational culture can be considered as a sub-dimension of social culture. In this sense, the organizational culture is affected by the surrounding environment. The members of the organization shape the culture of the organization by carrying the cultural elements of the environment they live in. Organizational culture also directs the organization and its members. In this context, culture is defined as a set of behaviors, norms, rules and other habits that cause mutual interaction. 

​From the broad market perspective, high qualified and experienced traders always perceive risk as reward. There are much more ways in investing the financials of the today's markets, accompanying with this situation, there are many question marks are emerged in the investors' mind and especially decision taking process of an investor is getting much more harder than past, because an investor who expects optimal return of any financial transaction should be mentally well prepared and proactive. Therefore, risk management dimension of the markets is coming first for every investor who wants to understand the nonlinear structure of the market atmosphere.

​Here is a simple road map for your company's export success.

​In a fast-changing world economy, investors and entrepreneurs are always seeking new lands of opportunities for their business adventures. I wanted to take a look at Estonia if it is such a place.

Indrek Pällo, who is currently Head of the Estonian Investment Agency, kindly gave answers to my questions on investment and business opportunities in Estonia. In this short interview via email, we also discussed about e-Residency which many of you might find interesting. Happy reading!

​I love Latin American countries and their people and encourage companies to do business there. Starting or doing a business in a foreign land might be intimidating as it brings risks. Thankfully, there are some facilitator organizations who provide help on this. I made an interview with someone from such an organization. Beatriz Fonseca, who is the president of the Brazilian Turkish Chamber of Commerce, Tourism and Culture, kindly answered my questions on Brazil-Turkey relations. Happy reading!

​Petroleum which has the most important impact to global markets in energy industry, has lost its value about seventy percent according to price variable from 2014 to 2016, also nowadays it is to hard to forecast the future trend of the oil prices. In the year of 2014 the brent petroleum's price was 99$, but in the year of 2015 brent petroleum's price decreased to 53$. On the other hand, currently, brent petroleum is pricing at approximately 29$ and 30$ range, because of that reason petroleum producers and suppliers are seriously anxious.

​With the increasing of the international business activities, the intensified competition have emerged at the international market environments and as a result of this reason, there are some modifications have been seen at international marketing strategies. Also, political risks which can be appeared at macro environment, especially, may play the main role on these modifications. 

The companies which apply marketing activities at international market environments have to be aware of political risks beside economic, social, cultural and technological risks, because, political risks can affect directly or indirectly the factors which drives the international trade, from the customers' purchasing decisions to the companies' positioning decisions into the market environments.

​I love chocolate and always want to know much about it. Talking about chocolate could be as enjoyable as eating it. So I made an interview with an expert chocolate blogger about chocolate and chocolate business. Sharon Terenzi from The Chocolate Journalist generously accepted my interview request and gave great answers on my questions. I really enjoyed this interview and I hope you will also enjoy it. Happy reading!

​Finding your passion in life is a real treasure. Some people achieve this. They find passion, love and fun even in their business fields or they simply turn their passion into a successful career. I must confess that I secretly envy them. 

I interviewed such a person, Şeyma Baş Kaben who is a successful wine expert, about wine and wine business. Happy reading!

​Market research is very crucial for a successful export planning. It is not a one-off thing. In a changing world, it is a constant process of collecting information about markets. And sometimes, it looks like a kind of detective work. You should ask right questions, collect as much relevant information as possible and eventually, bring together all clues in order to understand the market. 

I have listed some questions which one could use in conducting a market research for export business.

​Antonio José Casas is currenly Export and Marketing Manager at Vinispana, S. Coop. I am very glad that he generously accepted my interview request. I love to interact with such people who have great personality. Here is our interview.

Finding potential customers is one of the first things to do in export marketing. Basically there are two ways to accomplish this. First, you find them. Second, you let them find you. Therefore, following list will also include ways to be found by customers who are in search of suppliers.

​In this blog post I will focus on a very important quality of a successful speaker. Draft version of this article was originally written as a speech a few years ago. It was my second speech in Istanbul Toastmasters Club. 

Among our friends or in clubs like Toastmasters, we deliver our speeches in a very secure and friendly environment. We will get applause or approval in any circumstances. But outside, we can meet very cruel audience. Indeed, they can be very cruel. If they feel that you are not secure or you are not confident or you do not believe in what you are saying, you might have trouble with them.

Some years ago, when I was working in the field of steel industry, I had taken many notes on Turkish steel market. I think that it is time to write down some of those notes which might interest international steel traders.

Perhaps you have already decided your life goals and you know where you are going. You are a person with dreams to follow. However, maybe some times, you don't have the necessary enthusiasm to fulfill your dreams. You are frustrated with obstacles on your way or because of people around you. Your motivation goes down. You find yourself stuck in self-doubt, procrastination, lack of passion, and all other bad habits.